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Thread: T-Mobile’s upcoming promo offers no upfront payments for premium devices

  1. #1
    Junior Member noskoviak's Avatar
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    T-Mobile’s upcoming promo offers no upfront payments for premium devices

    T-Mobile’s upcoming promo offers no upfront payments for premium devices
    July 26, 2013 | Brandon Noskoviak - @mfpearl | Commentsd

    On Friday T-Mobile started advertising for a promo beggining this Saturday that it would be offering its premium phones for no upfront cost, rather you would pay for it over a 24 month period versus the usual mix of a down payment with small monthly payments. $27 a month will get you a new iPhone 5 16GB model, $25 per month will land you with a Samsung Galaxy S4, BlackBerry Q10, or HTC One. At $5 a month the Nokia Lumia 521 can be yours. Those Nokia Windows phones are pretty nice actually.

    “The number of reasons not to switch to T-Mobile this summer is ZERO,” Says T-Mobile CEO John Legere. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices.”


    The new promotion begins this Saturday and is hoping to attract those on a strict budget who have always wanted a premium phone but could not afford the down payment. T-Mobile Cheif Marketing Officer Mike Sievert says the new promo is meant to combat AT&T's move to offer some devices at no money down.

    'This is really about being fast and highly competitive,” Sievert said. “We aren’t going to cede one inch of the territory and of the momentum”

    There is no current end date for the promotion but Sievert did mention most promos of this kind run for less than a month. There is still much more to come from T-Mobile in the ways of affordability, “Un-carrier 3.0 is still to come,” Sievert said.

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  2. #2
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    Hi,

    I think this is not a saving promotion. The down payment is not deducted from the price but simply spread over the period of 12 to 24 months, I guess!

    Thanks!

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