Many analysts believed that Apple was planning to enter the TV market in the first half of 2014, by releasing the highly rumored “iTV”. However, according to new evidence noted by analyst Paul Gagnon of Display Search, Apple may actually have put their TV plans on hold to work on “wearable technology”.
We’re assuming this wearable technology is the rumored Apple smartwatch that has been making the rounds in the blogosphere. Paul Gagnon writes:
“For Apple to have a successful television product for the living room, it needs to achieve three goals:
Sell enough units to generate sufficient content purchasing points, especially among households who do not yet own Apple TV set-top boxes.
Offer a unique point of differentiation to capture market share from leading TV manufacturers such as Samsung and Vizio, while at the same time being able to sell the products for a high enough price to deliver typically high Apple margins.
Create follow-on replacement purchases to keep hardware sales from flat-lining once household penetration peaks.”
The analyst instead believes that Apple will shift its focus towards wearable technology. Apple CEO Tim Cook did promise that Apple would be jumping into a new product category next year, so the iWatch rumors are definitely looking pretty concrete now.
Furthermore, Apple is believed to have begun putting together a “dream team” of engineers and fitness experts who are reportedly working on a secret project. Can this be a Nike fuel band- like smartwatch? Only time will tell…
I totally agreed with you..I guess we all r looking forward to it.
Warren Paul, The Phonesalesman Team