Initial reports are in and it looks like Apple’s flagship tablet, the iPad Air, has more than quadrupled its sales in its opening weekend compared to previous releases of the iPad. Customers are eager to buy what is being hailed as Apple’s “Lighter than Air” product. All of this coming from data released by Fiksu, a mobile marketing company that tracks data from the use of its client’s apps.
Apple announced the iPad Air on October 22, 2013 and officially released it on Friday, November 1st, 2013. Only hours after its launch, expected shipment times increased to mid-November as supplies of the tablet slipped. Early reviews of the product, by many people with immediate access to the Air, reported very positive comments toward the thinner, lighter iPad.
Data released by Fiksu indicates that people are purchasing Apple’s new iPad Air at more than quadruple the rate of previous generations of the device. Early reviews of Apple’s flagship tablet indicated a very positive reception by most reviewers. These reviews seem to have translated into customer’s eager appetite for Apple’s iPad Air.
The reports of increased sales on the opening weekend can be partially attributed to Apple’s ability to release the iPad Air in 42 markets this time around, most notably China. The first wave of countries the iPad Air have been released in include: the United States, the United Kingdom, Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao, Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland. This list is compared to a list of only 34 countries last year and out of that list cellular models were not immediately available on launch day.
With the release of the updated version of Apple’s Mini being later this month, it is unclear at this time if the strong iPad Air’s sales will have a negative effect on its smaller brother's sales. The late release of the iPad Mini is reported to be stemming from tight supplies of retina displays by screen manufacturer Sharp.